More Smiles Dental Spa Dentistry Blog | James A. Moreau, Jr., D.D.S.

Thursday, February 07, 2008

Bleaching Options--Britesmile vs. ZOOM

We get asked frequently about our one-hour in-office bleaching methods. Though we have, and use, both ZOOM and Britesmile, Britesmile has evolved to be our preferred method. Britesmile was the original product of its type, and we brought it into our office in 2001. Since then, we've performed a couple thousand in-office bleaching procedures. After Britesmile's success on the market, another dental supply company developed Zoom and began aggressive marketing. On the surface, the two methods seemed to work the same way, but technologically they were different. An infringement lawsuit ensued between the two companies, which was ultimately settled by Zoom and it's parent company buying the Britesmile company. So, Zoom and Britesmile are now both owned by Discus Dental. Don't ask me to go into the details of the different light technologies and the differences in the chemical makeup of the gel materials. But, in our hands, we have found the Britesmile product to consistently offer better results and more comfortably. So, in a nutshell, that's why we usually go to Britesmile first. Truth is that it costs us more to do Britesmile (because of course Discus wants to promote their own Zoom, so they make it more economical for the dentist), but we think it produces better results and happier patients. Keep in mind, that results do vary depending on your own natural shade, and causes of staining, etc. If you want to know what kind of results you can expect, the best thing to do is schedule a consult visit with our office so we can evaluate and discuss your goals and realistic expectations.

posted by MoreSmiles at 7:05 AM

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